7 Ways to Spot Real Deals on Black Friday

Black Friday for firefighters can feel like a high-pressure hose blast of discounts, ads, and shiny “must-have” items – but are those deals truly worth it?

By CRACKYL staff

We know the importance of preparation and strategy for fighting fires, and the same goes for navigating the holiday shopping frenzy. Here’s how you can make sure you’re getting a real bargain, and not just falling for the flash.

1. Know Quality Before You Buy

A “deal” on a poorly made item isn’t a deal at all. When gear breaks down fast – whether it’s a pair of boots, fitness equipment, or electronics – you’re stuck replacing it, which costs more in the long run.

Pro Tip: Take the time to research the product. Look for reviews from other firefighters or first responders who’ve tested the durability and quality. For example, if you’re buying tactical gear, check whether it’s NFPA-compliant or tested for rugged use. Blogs, YouTube, and TikTok channels often feature unboxing and stress-testing videos to help you make informed decisions.

2. Shop in Incognito Mode

Dynamic pricing is becoming more common, even beyond travel sites. Some retailers adjust prices based on your browsing history, location, or even how many times you’ve looked at a product. Protect yourself by browsing in incognito mode (or a private tab) to prevent these price fluctuations.

Pro Tip: Clear your browser cache and cookies before searching or comparing deals. Using a VPN can also keep prices consistent, no matter where you’re shopping from.

3. Set a Budget and Stick to It

Black Friday can make you feel like everything is urgent, but overspending can leave you scrambling for funds later. Determine your spending limits in advance and prioritize what you really need, whether that’s updating your home gym, buying gifts for family, or snagging essential gear.

Pro Tip: Research what you want to buy before you go shopping.

4. Test Before You Commit

If you’re signing up for new services – like wireless, streaming, or even subscription apps – take advantage of trial periods. Firefighters need reliability, so don’t settle for spotty service. During trial periods, push the limits of performance to see if the product or service fits your needs.

Pro Tip: For tech products, ensure there’s a solid return policy. If the trial isn’t working for you, contact customer service before the deadline to avoid getting locked into a contract. Always review your first bill to make sure it aligns with what was advertised.

5. Compare Prices – But Don’t Forget Extras

Sometimes the least expensive price doesn’t tell the full story. Does the deal include free shipping? Are returns easy, or do they cost extra? Watch out for restocking fees on high-value items. A slightly higher price from a retailer with great perks might actually save you more.

6. Use Tools to Track Deals

Apps like Honey or CamelCamelCamel can show you the price history of items on your list. This way, you’ll know if a “sale” is really a discount or just a cleverly disguised price hike.

7. Plan for Cyber Monday and Beyond

Some of the best deals drop after Black Friday. Cyber Monday often features tech and gadget discounts, while “Green Monday” in December (Dec. 9 this year) can surprise you with unexpected steals. Keep your eyes peeled and your game plan flexible.

Black Friday shopping doesn’t have to be costly or chaotic if you approach it with a plan. Do your homework, stay within your budget, and focus on the gear or gifts that will last. 

An editor utilized CRACKYL’s custom GPT in the creation of this article.